My Role

• Instructional Designer & Developer

• Wrote lesson content, knowledge checks, and a downloadable checklist

• Designed interactive blocks (scenarios, branching choices, and a final quiz)

• Created a realistic mini case study (Sweet Treats Bakery) to show practical application

Platform: Articulate Rise

URL:  SEO Basics for Small Business Owners

Description:

A micro e-learning demo built in Articulate Rise to simplify SEO concepts for small business owners. Includes four short lessons, interactive knowledge checks, and a downloadable SEO checklist. Designed to show how I turn complex topics into clear, practical learning experiences.

Role: Instructional Designer & Funnel Strategist
Platform: Involve.me
Client: Keystone College Pathways, LLC
Year: 2025

I designed an interactive student assessment using Involve.me to help families identify the best college exploration and planning package for their high school student. The quiz-style form guided users through a series of structured questions about their academic goals, grade level, and college readiness.

The assessment dynamically recommended one of Keystone’s tailored packages—Freshman, Sophomore, Junior, or Senior—providing immediate, personalized feedback while capturing leads for follow-up through the client’s CRM.

This project combined UX flow design, copywriting, and automation strategy, turning a simple form into an engaging, data-driven experience that increased user engagement and streamlined enrollment for Keystone’s programs.

View Assessment Website