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Beyond web design, I bring digital ideas to life through instructional design, email marketing, funnel creation, and branding. These projects reflect my ability to connect design with storytelling, turning systems, visuals, and strategy into cohesive experiences that elevate brands and simplify tech for everyday users.
Email Marketing
Email Marketing
TechlyPros Review Email
TechlyPros Review Email
Role: Email Designer & GoHighLevel Specialist
Platform: GoHighLevel (Email Builder & Automations)
Year: 2025
Description:
Designed a customer feedback email campaign encouraging Techlypros clients to leave reviews after their service experience. This email was fully branded with Techlypros’ colors, logo, and engaging visuals, including a 5-star rating graphic to reinforce credibility. The design emphasized simplicity and ease, featuring a single call-to-action button that linked directly to the review form.
Highlights:
Optimized layout for desktop, tablet, and mobile.
Integrated with GoHighLevel automations to trigger after client services.
Strengthened client trust by highlighting Techlypros’ customer-first approach.
TechlyPros Re-Engagement Email
TechlyPros Re-Engagement Email
Role: Email Designer & GoHighLevel Specialist
Platform: GoHighLevel (Email Builder & Automations)
Year: 2025
Description:
Created a re-engagement email campaign for Techlypros designed to reconnect with leads who hadn’t responded in a while. Using GoHighLevel’s email builder, I customized a branded header, body text, and CTA button to align with the company’s voice and visual identity. The email focused on offering tech support solutions and included a clear call-to-action for users to reconnect. I handled design, content structuring, personalization fields, and integration into an automated workflow.
Highlights:
Clean, professional layout with bold CTAs.
Personalized merge fields to increase open & click-through rates.
Strategically designed to highlight Techlypros’ value in fixing broken systems, syncing tools, and optimizing automations.
The $15K Mistake Most Families Make”
The $15K Mistake Most Families Make”
Role: Email Designer & Strategist
Platform: Mailchimp
Client: Keystone Consulting
Year: 2023
Created a high-impact awareness email for Keystone Consulting addressing common financial aid mistakes families make during the college application process. Designed to grab attention instantly with bold visuals and direct messaging, this campaign achieved strong open and click-through rates through strategic storytelling, engaging visuals, and a clear call-to-action that drove parents to schedule consultations.
J.Lauren Design and Media: Promotional Blog/Newsletter - Salesforce
J.Lauren Design and Media: Promotional Blog/Newsletter - Salesforce
Role: Email Designer & Developer
Platform: Salesforce Marketing Cloud
Year: 2025
Designed and developed a branded promotional email for J. Lauren Designs & Media using Salesforce Marketing Cloud. The layout features a custom-coded HTML section, an interactive video reveal, and a responsive hero image created in Adobe Photo Editor. The project highlights my ability to blend visual design with technical execution while maintaining CAN-SPAM compliance and brand consistency.
Highlights:
Custom HTML Integration: Developed interactive sections including a video reveal and “Did You Know?” survey using custom HTML and inline CSS for improved engagement.
Brand-Centric Design: Created a cohesive layout with on-brand colors, hero imagery, and typography, ensuring a polished, professional aesthetic across desktop and mobile.
Technical & Compliance Mastery: Implemented CAN-SPAM–compliant footer, social media integrations, and responsive design principles within Salesforce Marketing Cloud.
EOSW Email Campaign: Promotional Newsletter - Salesforce
EOSW Email Campaign: Promotional Newsletter - Salesforce
Role: Email Marketing Designer & Content Specialist
Platform: Salesforce Marketing Cloud
Year: 2024
Description: Designed and developed a professional promotional email campaign in Salesforce Marketing Cloud to support a marketing initiative. The project involved creating a mobile-responsive email with clean branding, a clear headline, engaging copy, and a strong call-to-action. I incorporated custom headers, product visuals by using Adobe Illustrator.
Highlights:
Designed with a magazine-style layout for easy reading and professional appeal.
Included event recaps, upcoming dates, and leadership insights to keep subscribers engaged.
Optimized for both desktop and mobile to ensure seamless readability across devices.
Google Sites
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